EasyApartAlanya
6 Mar 2026
🌍 Alanya Dominates ITB Berlin: Direct Flights and Global Marketing Exclusive!
The heart of global tourism is beating in Berlin this week, and Alanya is stealing the spotlight. With a high-level delegation led by Mayor Osman Tarık Özçelik and top tourism officials, Alanya has secured major wins that will directly impact property values and rental demand in 2026 and beyond.
✈️ Huge News for Scandinavia: Sweden to Gazipaşa 2027
The Scandinavian market is exploding. Corendon reported a massive 38% growth in the Danish market, with Sweden following close behind.
The Big Update: Strategic talks have begun to launch direct flights from Sweden to Gazipaşa-Alanya (GZP) Airport by 2027. * Why it matters: Direct access for Swedish buyers means Alanya becomes even more accessible for weekend getaways and long-term stays, further boosting the "summer home" market.
🇬🇧 The UK’s Only "Active" Turkish Destination
In a brilliant strategic move, Alanya has renewed its partnership with Jet2 Holidays.
The Exclusive: Alanya is currently the only destination in Türkiye running active online marketing campaigns during this peak early booking period.
6 Months of Promotion: While other regions wait until May or June to start advertising, Alanya is already in front of millions of British travelers, ensuring high occupancy rates for the entire 2026 season.
🇩🇪 & 🇷🇺 Resilience and Stability
Despite global political tensions, Anex Tur confirmed that Alanya remains a "stable haven." There have been zero cancellations for Alanya operations, and the targeted guest numbers are being met successfully in both the German and Russian markets.
🏗️ What this means for Real Estate Investors
As Alanya expands its "brand awareness" through digital stands and strategic flight paths, the demand for high-quality holiday residences is set to rise.
Rental Demand: With 6 months of uninterrupted UK marketing, the "short-term" rental season is widening.
Property Value: Direct flights to GZP from Sweden will historically increase property prices in nearby areas like Obagöl, Oba, and Mahmutlar.
"Alanya is not just following the market; we are leading it. By being the first to market during early bookings, we ensure our city remains the top choice for European investors." — Mayor Osman Tarık Özçelik.
A Wit's Note
It’s clear Alanya is playing chess while other destinations are still playing checkers. Being the only Turkish destination marketing in the UK right now is like having the only open ice cream shop on the hottest day of summer—it’s a guaranteed win!
